Even Cities Appreciate Flattery
Everytime I write one of these blogs I think to myself, “Self, who is really going to take the time to read these stories you write”. Then I take a look at the analytics on the back-end of my site and see that hundreds of people read these love letters to Naples on a regular basis. Never used to be the case. But times change, I suppose. We all sort of fall into who we are supposed to be, eventually. Writing blogs and selling real estate is a far cry from where I started out in life, but it is where I find joy these days along with beach days with my beautiful wife.
Blogging about love letters to Naples is fairly free-form, unlike the 800 letters I just mailed to various properties owners around my office at Bayfront on 3rd Ave S. Those letters need to be much more to the point showing homeowners how much I care about their community and how it would truly fulfill my grandest wishes to be their trusted real estate advisor. The latest batch of letters I sent out were printed on 5×7 classic white linen paper garnished with a real stamp on the matching linen envelope. I spent probably 3 times what a basic mailer would cost, but did so to convey how much I care about Naples, the Bayfront/Naples Square communities and my business. These letters feel like a wedding invitation than a marketing piece from a Realtor.
As with any industry, I probably have just as many competitors watching what I do as I do buyers and sellers. With this comes imitators, but that’s OK. Creators always create and reinvent themselves making themselves a moving target. Look at Mickey Mouse. He started out as a steamboat captain and now he owns more Florida real estate than David Hoffman. Now that’s a name everyone knows in Naples. I’ll tell you something though, Bill Klohn, broker at Bayfront Realty, is a name that is known as well. I am working on a video that will highlight the developments my broker has built in Naples since 1982. It will be yet another fun love letter to Naples for longtime residents to enjoy.
This little beach town is growing, and my office is right in the thick of it. If you want a Realtor who is on fire for America’s finest town, give me a ring at 239.302.8475
