Whether strategic or internally divided, the non-committal position of sitting on the fence is still a refusal to take a clear stance on a subject. For Naples real estate, fence sitting appears to be equally shared among sellers and buyers. Determining which decision or side will gain the advantage has not paralyzed this market, but the effects are observable and measurable. I believe the lock-up in this market is coming to an end. How long are people willing wait to get on with their lives? Maybe selling a home a bit under what was hoped for isn't such a bad thing if one can get a similar or better deal on the replacement home purchase. It's kind of hard to win big on both sides.
What's Your Home Worth?
Median Sales Price
Has anyone ever seen a yearly Median Sales Price increase of 105.1%? ZIP 34102 just achieved that under the "All Property Types" tab, which is what I report on since it includes Single Family Homes & Condos together to avoid being slanted to one property type customer over another. On a more sustainable and "normal" note, Golden Gate Estates is up 5.4% from July 2024. Building is continuing out in Golden Gate Estates and people are a'flockin' to where they can have space from their neighbors and no oppressive HOA.
ZIP 34103 saw a drop of 44.2%, but if you look at all the previous Naples Housing Market Update articles I have released in 2025, you will see that 34103 has produced positive growth almost all year long. You will see that again below when we talk about Pending Sales. As for the Overall Naples Market, the Median Sales Price has come down just 2.5% to the same level we were at in November 2024. Does anyone think interest rates will drop down to the low 6's this year? I'll say this, if they do, Pending Sales will spike and buyer's will have competition they haven't seen in years. We are already seeing signs of falling rates.
Overall Naples Market - $575,000 | -2.5%
34102 - $2,000,000 | +105.1%
34103 - $772,500 | -44.2%
Golden Gate Estates - $590,000 | +5.4%
Median Sales Price | Naples July 2025 Housing Market Update
Pending Sales
The big news this month is the report on Pending Sales being up 20.5% in the Overall Naples Market, up 38.1% in Moorings and Park Shore (34103) and up 90% in Old Naples, Royal Harbor and Port Royal (34102). While the 34102 Pendings seem to be evenly spread out between the various neighborhoods of 34102, most seem to be in Old Naples. This appears to support the headlines we are seeing regarding the strength of the luxury market here in Naples.
It's just a matter of time before someone picks up my Royal Harbor single family home listing that sits right on the water. Who doesn't want direct Gulf of America access within 12 minutes? 34102 is quite booming. I believe I reported in the June Naples Housing Market Update that Pending Sales were up as well in several areas, so this explains the bump in Total Sales that we will discuss below. Pending Sales don't always close in 30 days here in Naples, so watch for the August report to see how Total Sales look from the accumulation of Pending Sales in June and July.
1660 Sandpiper St | Waterfront Home | Video
1660 Sandpiper St | Waterfront Home | Listing
Overall Naples Market - 636 | +20.5%
34102 - 38 | +90.0%
34103 - 29 | +38.1%
Golden Gate Estates - 52 | -5.5%
34102 - 38 | +90.0%
34103 - 29 | +38.1%
Golden Gate Estates - 52 | -5.5%
Pending Sales | Naples July 2025 Housing Market Update
Total Sales
For July 2025, Total Sales inched up 2% over July 2024 in the Overall Naples Market. While that doesn't seem to say much since all of 2024 was a pretty bad year for real estate nationally, it does clearly say we are doing better this year. Golden Gate Estates climbed 4.5% & ZIP 34103 won the gold by putting up a 12% increase in sales from the previous July. Not bad for an area that consists of mostly condos. Don't let the headlines and new requirements for associations intimidate you.
34103 is showing strong demand with listings even selling to existing owners in the same building. I met a nice couple in the Park Shore La Mer building recently, where my beautiful listing on the 9th floor is located, and they own 3 units in that building! I love that. La Mer is an incredible community that is well known for being one of the best buildings in Park Shore. Just about everyone who comes to the open houses tells me how special that building is and how everyone just really enjoys one another. Not only is the 02 floor plan there a community favorite & rarity, so is a community where everyone likes one another.
4051 Gulf Shore Blvd N #902 | Gulf of America View Park Shore Listing
4051 Gulf Shore Blvd N #902 | Gulf of America View Park Shore Video
Overall Naples Market - 624 | +2.0%
34102 - 24 | -11.1%
34103 - 28 | +12.0%
Golden Gate Estates - 69 | +4.5%
34102 - 24 | -11.1%
34103 - 28 | +12.0%
Golden Gate Estates - 69 | +4.5%
Total Sales | Naples July 2025 Housing Market Update
Days on Market
Days on Market has swelled to 86 Days in July 2024, which is about 10-12 days above what I would call "normal" for this time of year based on pre-covid stats. It looks like the uptick in Pending Sales is focused around the properties that have been on the market longer and likely to have had price reductions according to the rise in DOM. It is just taking longer to sell properties these days, that's all. I think that if sellers want, or need, to beat the Median Days on Market for their given area, lowering the price must occur.
If time isn't a concern, then by all means, stay on the market and wait for the buyer who sees the value the way you see it. It just might take longer than expected. My thought is that as long as there are pillars of support for an asking price based on comparable sales, features and upgrades, don't drop the price. But if there are motivating factors to sell quicker, well then, one must decide if the juice is worth the squeeze. At 36% higher DOM than July 2025, The overall Naples real estate market is showing that some folks just might want the extra juice. Hard to say exactly. ZIP 34103 is up 59% and Golden Gate Estates is up 66.7%.
Overall Naples Market - 86 | +36.5%
34102 - 113 | +10.8%
34103 - 132 | +59.0%
Golden Gate Estates - 60 | +66.7%
34102 - 113 | +10.8%
34103 - 132 | +59.0%
Golden Gate Estates - 60 | +66.7%
Days on Market | Naples July 2025 Housing Market Update
Inventory
Inventory is typically on the tip of everyone's tongue once you start talking about the market. A cheap thrill of mine is throwing out stats on current inventory levels to folks who try to tell me that the Naples housing market is suffering from inventory piling up. Well, If you compare July 2025 Overall Naples Market with the July's of 2016-2019, you will notice that July 2025 has about 150-250 LESS properties on the market than those previous July's. 2020-2024 must be taken out because these are recovery years as we have been coming out of the suppressed mortgage rates that cause all sorts of chaos. You can leave those in for comparison, but it's not a true picture since it is clearly transitional numbers. We do not have excessive inventory according to historical statistics.
If you read this blog every month, you will have noticed the percentage change year-over-year of Inventory starting around April 2022 were very high. Sometimes getting up to 100% increase from the previous year. We are now seeing those numbers come in at 10% max. ZIP 34102 is even at 3.5%. Barring some catastrophe, It is looking like the Naples Housing Market is settling. If I were a home buyer, I would be getting off the fence right about now.
Overall Naples Market - 5,224 | +11.4%
34102 - 411 | +3.5%
34103 - 346 | +10.9%
Golden Gate Estates - 395 | +7.9%
34102 - 411 | +3.5%
34103 - 346 | +10.9%
Golden Gate Estates - 395 | +7.9%
Inventory | Naples July 2025 Housing Market Update
For consistency in The Naples Monthly Housing Market Update, I like to present 4 areas; ZIP 34102 (Old Naples, Royal Harbor, Port Royal) & ZIP 34103 (Moorings & Park Shore), Golden Gate Estates (34120 & 34117) and lastly, the Overall Naples Market. I am also happy to dig deeper into any other ZIP code, neighborhood or property any of you are curious about. Reach out at any time!
For the investors and developers interested in a very exciting opportunity, make sure to check out the Last Kings Lake Development where up to 25 new units can be built. This is THE Kings Lake on Davis Blvd about 7 minutes from 5th Ave.
2708-2714 Santa Cruz Blvd | 25 Unit Development Near 5th Ave, Naples | Listing
2708-2714 Santa Cruz Blvd | 25 Unit Development Near 5th Ave, Naples | Video
Naples Housing Market | Josh Amolsch ~ REALTOR®
Hire Talent | Hire Josh Amolsch
Josh Amolsch
REALTOR® | SRS
Premiere Plus Realty, Co. | #SL3522310
1100 5th Ave S #101B, Naples, FL 34102
239.302.8475 | [email protected] |josha
Josh Amolsch | REALTOR® | Naples, FL
Naples Agent | REALTOR®
