"A needle in a haystack". We have all heard this phrase, probably more than once in our lives. While not exactly the Goldilocks Principle, this idea of finding a needle in a haystack illustrates trying to find the one thing we need, or possibly the one thing to avoid. This effort is framed by required attention, self awareness and diligent thought to not only fuel the search, but to remember why we began the search in the first place. Burnout can be met when distraction collides with growing hopelessness. The value of the Goldilocks Principle of just enough, but not too much, is foundational in tying together the self awareness and diligent thought to not only find the needle in the haystack, but to recognize the correct needle among all the others in the haystack.
A key difference between the last couple of years in the Naples housing market vs, say, 2012-early 2022, is that buyers are much more open to choosing from a variety of needles in the Naples haystack. Not to draw comparison to the streets of San Francisco or anything, but to rather continue with the analogy of how the values of buyers have shifted from grabbing any needle they could find to finding the one that is just right. The buyers who can still purchase right now have been afforded the time to slow down and truly assess their wants and needs. To shop.
With the adjustment in market speed comes adjustments in all sorts of things, such as a 2.5% reduction in Median Sales Price for the Overall Naples Market. ZIP 34102 (Old Naples, Royal Harbor, Port Royal) jumped up 42.9% over June 2024! For the last couple of months, I have been telling an investor customer of mine that he should really jump on a Port Royal project. I show him the numbers month after month of the absolute winning that is occurring in Port Royal. Months of Supply in Port Royal has been falling the last few months. ZIP 34103 is also up in June over June 2024 with a 17.4% increase in Median Sales Price, and most of that is in the condo sector! 12.5% increase for condos in 34103! My Park Shore client will love to hear this.
Median Sales Price - June 2025 vs June 2024
Overall Naples Market - $580,000 | -2.5%
34102 - $3,000,000 | +42.9%
34103 - $1,350,000 | +17.4%
Golden Gate Estates - $550,000 | 0.0%
Median Sales Price | Naples June 2025 Housing Market Update
Inventory is still a little inflated from the pre-covid era as we are up 17.9% in June over June 2025 in the Overall Naples Market. I always look to pre-covid because covis were the "unicorn years" of very low rates and once in a generation low inventory. In May, I reported that Inventory was up about 400 properties from pre-covid levels. In June 2025, we were at the same level as June 2019 and only 200 more homes than 2018. 100 more than June 2017.
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While closings have been soft, this is likely a condition of sellers taking their properties off the market. Many folks see this as the best thing to do if their listing isn't selling. Rather than reduce the price over and over and over, just take it off. That's fine, my listings are still on and a'marketing I will go. I always tell my seller clients, "We just need one needle in the haystack, not too hot, not too cold. Just the right one". Well, I don't always say it like that, but that pretty much sums it up, and I always can find a buyer.
Inventory - June 2025 vs June 2024
Overall Naples Market - 5,866 | +17.9%
34102 - 482 | +14.2%
Inventory - June 2025 vs June 2024
Overall Naples Market - 5,866 | +17.9%
34102 - 482 | +14.2%
34103 - 412 | +23.4%
Golden Gate Estates - 386 | +2.4%
Inventory | Naples June 2025 Housing Market Update
Pending Sales are a shining star in the market right now. As listings seem to be being pulled, Pendings are growing. The Overall Naples Market saw a 10.1% uptick in June while ZIP 34102 jumped 55% and Golden Gate Estates picked up 12.7%. Maybe we will see positive Total Sales in July. I tell you, in this business, things can change in a day. So within a month, a whole market can start to shift. Have I told you that I am an optimist?
A Rare 02 Stack Floorplan Available Now in the Highly Coveted La Mer Building in Park Shore
Pending Sales - June 2025 vs June 2024
Overall Naples Market - 600 | +10.1%
34102 - 31 | +55.0%
34103 - 24 | -11.1%
Golden Gate Estates - 62 | +12.7%
Pending Sales | Naples June 2025 Housing Market Update
I would have to go back and look, but I think it has been a while since we saw 3 out of 4 positive Total Sales months in a Naples Housing Market Update. Overall Naples Market was up .3%, and ZIP 34102 & ZIP 34103 were up 55% and 21.4%, respectively. Golden Gate Estates was down 4.3%, but remember, Pendings are up 12.7%. July might look better. Other areas with notable gains in Total Sales are ZIP 34108 (Naples Park, Pelican Bay, Pine Ridge Estates) at +51.7% and ZIP 34119 (Vineyards, Island Walk, Quail Creek) up 33.3%.
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Total Sales - June 2025 vs June 2024
Overall Naples Market - 735 | +0.3%
34102 - 53 | +55.9%
34103 - 34 | +21.4%
Golden Gate Estates - 65 | -7.1%
Total Sales | Naples June 2025 Housing Market Update
Thank you for reading this month's Naples Housing Market Update! If you would like more information of a specific ZIP code, neighborhood or home, feel free to reach out. I am more than happy to help. There have been a lot of changes in the Real Estate industry over the past year and I can also help shed light on the requirements that we have now regarding representation, compensation, condo rules etc.
Josh Amolsch | REALTOR® | Naples
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Josh Amolsch
REALTOR® | SRS
Premiere Plus Realty, Co. | #SL3522310
1100 5th Ave S #101B, Naples, FL 34102
239.302.8475 | [email protected] |joshamolsch.com
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Josh Amolsch Naples REALTOR
Naples Seller's Agent | REALTOR®
