Median Sales Price

The Overall Naples Market saw a solid appreciation in median sales price last month, even as some of our luxury zip codes saw a slight leveling off. The overall market is up by 8.1%, proving that Naples remains a highly desirable destination. However, in luxury areas like 34102 and 34103, we saw a slight dip, which presents some unique negotiating windows for buyers looking closer to the water. Meanwhile, out east, Golden Gate Estates continues its steady climb.

Median Sales Price

• Overall Naples Market: $632,500 | +8.1%

• ZIP 34102: $2,222,500 | -1.8%

• ZIP 34103: $1,700,000 | -3.1%

• Golden Gate Estates: $577,000 | +5.5%

If you want a deeper dive into the unique lifestyle and value proposition out east, check out my article on Golden Gate Estates of Mind.

Median Sales Price | Naples April 2026 Housing Market Update

Inventory, Interest Rates, and the "Rent Forever" Atmosphere

Across the board, inventory is down from this time last year. This should not be surprising as inventory starts to sink this time of year once the vacationers have left. Strategic sellers see this as an opportunity to list their homes because competition is a lot lower, but take care not to overprice. Buyers in the Naples market are rarely pressed to rush into buying a home. The only advantage to listing over the summer is to stand out among a smaller number of listings. Price ALWAYS matters.

Total Inventory

• Overall Naples Market: 5,953 | -20.5%

• ZIP 34102: 546 | -19.5%

• ZIP 34103: 436 | -23.9%

• Golden Gate Estates: 417 | -2.8%

A 20.5% fall in Inventory is super notable. In MANY of my past Naples Housing Market Updates, I pointed out that when we look at pre-COVID inventory levels, the levels in 2022-2025 were simply rising back to that "normal" level. The 2025 Naples vacation season saw a peak beyond the "normal" inventory levels of the past and now we are seeing inventory in 2026 at levels 5-10% below those pre-COVID levels. My opinion based on what I research is that people are just fine waiting a little longer to sell their homes and move on.

The headlines love to scream about rates, but if we zoom out and look at the average mortgage rate going back to the 1930s—when loan programs from Fannie Mae, Freddy Mac, the VA, and the FHA were first created to support the American Dream—today's rates are historically quite average. The problem is affordability. The higher prices go, the lower rates need to be for people getting loans to not only qualify for the loan, but to have enough saved up for the down payment while still having enough reserves for all the other things in life we need in life. Rates just can't stay at 3% forever because of a little problem called inflation. So, here we are.

Another issue we face is corporate buying. Wall Street and large investment firms have purchased single-family homes at an alarming rate over the years, essentially stealing inventory from prospective homeowners to create a "rent forever" atmosphere in America. It's a frustrating trend that has caused real damage the bedrock of generational wealth. Homes are for people, not portfolios. I will die on that hill.

Inventory | Naples April 2026 Housing Market Update

Pending Sales, Total Sales, and Days on Market

Despite the affordability challenges, the Naples market is still moving fast. Pending and Total Sales are up significantly overall, showing that serious buyers are successfully navigating the landscape. But we may see Pendings and Total Sales start to fall next month as inventory starts to wither. The Overall Naples Market posted 34.4% more Pending Sales than April 2025 while ZIP 34102 (Old Naples, Royal Harbor, Port Royal) jumped 94.7%. Wow.

Pending Sales

• Overall Naples Market: 1,015 | +34.4%

• ZIP 34102: 58 | +45.0%

• ZIP 34103: 74 | +94.7%

• Golden Gate Estates: 74 | +2.8%

Pending Sales | Naples April 2026 Housing Market Update

• Overall Naples Market: 1,069 | +18.3%

• ZIP 34102: 68 | +21.4%

• ZIP 34103: 72 | +44.0%

• Golden Gate Estates: 70 | -5.4%

Total Sales | Naples April 2026 Housing Market Update